Sebeok
introduces the concept of global semiotics or the theory that semiotics is able to involve any any cultural context ( Example: linguistics, history ...)
ECO
argues that semiotics is not but overall there are two ways:
- natural semiosis = sign and object have a relationship that does not come from man, he is limited only to recognize this relationship
- cultural semiosis = man down the relationship between subject and object
to echo the only possible semiosis is the cultural
Today's most talked about semiosis, as many as contexts that we face.
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